It’s not just about shipping code. It’s about building environments where great engineers thrive.
Too many engineering teams are chasing velocity while quietly burning out. Deadlines get hit and features ship, but alignment, trust, and long-term sustainability often get left behind. At Build Culture, we believe the best software isn’t just written. It’s supported into existence by strong, healthy engineering cultures. We created this platform to share real stories from the people building those cultures: engineers, tech leads, and team builders navigating the messy, meaningful work of doing it right.
This isn’t about perks or surface-level rituals. It’s about process, leadership, trust, and the quiet decisions that shape how teams operate when no one is watching. When engineers feel safe to speak up, supported to grow, and empowered to lead, they build faster, scale smarter, and solve problems others think are impossible. Build Culture exists to surface those stories so others can learn, adapt, and build better.
This isn’t thought leadership. It’s real leadership.
Real stories from the teams behind today’s most respected tech cultures
Steven Zgaljic has seen that teams approach AI in very different ways. He identified three key personas: the Eager Adopter, the Curious but Cautious, and the Principled Skeptic. Rather than pushing for alignment, he builds bridges by encouraging experimentation, thoughtful debate, and gradual adoption. For him, success with AI is built on trust, balance, and shared progress, not hype.
